AI
Analytics & Insight

Intelligence that prevents vanity wins and finds real growth levers

Beyond dashboards and vanity metrics. Our system connects GA4, server events, and attribution models to surface insights that actually drive business growth. Experiment frameworks with built-in statistical rigor prevent false positives.

✓ 247 experiments validated    ✓ $847K in false-positive savings    ✓ Real-time anomaly alerts
97.3%
Attribution accuracy
23
Active experiments
2.4s
Alert response
0
False positives
Intelligence HubLive
Overview
Experiments
Attribution
Anomalies
System Health: All systems operational
Event Capture Rate99.7%↑ 0.2%
Attribution Confidence97.3%→
Statistical Power94.8%↑ 2.1%
False Positive Rate0.0%→
Active Experiments
Checkout flow v2.3RUNNING
Product page CTA colorWINNER
Email signup modal timingINVALID
Mobile nav redesignRUNNING
INSIGHT ALERT
Mobile conversion rate 18% higher in Mexico City vs other regions

Intelligence that goes beyond surface metrics

Three layers of analysis that prevent vanity wins and surface actionable business insights

📊

Attribution Sanity Checks

Cross-validate GA4, server events, and offline conversions. Catch attribution gaps before they skew your decisions.

  • Multi-touch attribution modeling
  • Server-side event validation
  • Cross-platform reconciliation
  • Offline conversion matching
🔬

Experiment Guardrails

Statistical rigor built into every test. Prevents false positives, ensures statistical power, and validates significance.

  • Statistical power calculation
  • Sequential testing support
  • Multiple comparison correction
  • Effect size validation
🚨

Anomaly Detection

Real-time funnel monitoring that spots issues before they become problems. Pattern recognition across all key metrics.

  • Funnel drop-off alerts
  • Traffic pattern analysis
  • Conversion rate monitoring
  • Revenue anomaly detection

Multi-touch attribution that actually makes sense

Connect the dots between touchpoints, channels, and conversions with mathematical precision

Attribution Flow Architecture

GA4
Client Events

Page views, clicks, form submits

SVR
Server Events

Purchases, signups, subscriptions

OFF
Offline Data

CRM, phone calls, store visits

MDL
Attribution Model

Multi-touch credit assignment

RPT
Insights

Actionable recommendations

Attribution Models Supported:
• Time-decay attribution
• Position-based (U-shaped)
• Data-driven attribution
• Custom algorithmic models
• Linear attribution
• First/last-click comparison

Experiments that produce real winners, not vanity wins

Statistical rigor and business impact validation built into every test you run

Active Experiment Dashboard

Checkout Flow v2.3RUNNING
Control vs Treatment: 47% / 53% traffic split
73% to statistical significance
Product Page CTA ColorWINNER
Orange vs Green: +2.4% conversion lift (p < 0.01)
Email Signup ModalINVALID
Test stopped: insufficient statistical power (n=347)

Experiment Queue

NEXT UP
Homepage Hero Copy
A/B test value prop messaging
Required sample: 2,840 conversions
Mobile Navigation
Hamburger vs bottom nav
Required sample: 1,920 sessions
Guardrail Settings
• Min effect size: 2%
• Statistical power: 80%
• Significance level: 95%
• Multiple testing correction: ON

Real-time alerts that catch problems before they become disasters

Pattern recognition across all key metrics with intelligent alerting that reduces noise

Funnel Anomaly Detection

Conversion rate anomaly detected on Day 4
Detection Models:
• Statistical process control
• Machine learning outlier detection
• Seasonal trend adjustment
• Multi-dimensional analysis

Alert Center

🔍
Traffic Source Anomaly
Organic traffic down 23% in last 4 hours
💳
Payment Processing Issue
Checkout abandonment up 47%
📱
Mobile Performance
Page load time increased 2.3s
Alert Configuration

Ready to stop chasing vanity metrics?

See Analytics & Insight connect your data sources, validate your experiments, and surface insights that drive real business growth.

Contact Us