PF
Paid Media Forge

Productized paid media that builds profit, not dependency

Paid Media Forge is our end-to-end service for designing, launching, and scaling paid media systems. We set the foundation (pixels, events, taxonomy), orchestrate multi-channel campaigns, and compound performance with structured testing, analytics, and automation.

See Packages
–35%
Median CAC delta after foundation
+4.1x
ROAS in best cohorts
0
Budget leaks (governance)
24/7
Monitoring & alerts

What’s inside Paid Media Forge

Six capability pillars combine into one system. Choose a package or assemble a roadmap with us.

Strategy & Planning

Media mix design, funnel mapping, CAC/ROAS/LTV scenarios, and attribution plan aligned to business outcomes.

  • Channel strategy & budgets
  • Funnel & messaging map
  • Forecasts & guardrails
  • Testing roadmap

Setup & Infrastructure

Pixels, CAPI/server-side tagging, event taxonomy and deduplication, CRM and data-layer integration.

  • GA4, Amplitude, Segment
  • Consent & compliance
  • Naming conventions
  • Health monitoring

Campaign Management

Multi-channel orchestration with structured account architecture for prospecting, retargeting, and retention.

  • Google, Meta, TikTok, LinkedIn
  • Bids, budgets, placements
  • Audience & keyword systems
  • Schedule & geo controls

Creative & Copy

Funnel-aligned creative briefs, variation cycles, and the Creative × Audience grid for rigorous learning.

  • Concepts & copy packs
  • Variant testing plan
  • Brand voice enforcement
  • Performance handoffs

Analytics & Reporting

Dashboards plus narrative insights that answer “so what?” with clear actions, not vanity metrics.

  • Looker Studio / Tableau
  • Amplitude funnels & cohorts
  • Weekly insight memos
  • Quarterly strategy reviews

Automation & Intelligence

Predictive allocation, anomaly alerts, and cohort scoring to focus spend where it matters.

  • Budget pacing rules
  • Anomaly detection
  • Cohort & LTV scoring
  • Playbook triggers

Packages

Start with foundation, then switch on always-on growth. Add intelligence modules when you are ready.

Launch Package

One-time setup of your conversion architecture and measurement plan.

  • Pixels + server-side
  • Event taxonomy & dedupe
  • GA4/Amplitude dashboards
  • Naming conventions

Always-On Growth

Retainer for multi-channel management and continuous optimization.

  • Campaign orchestration
  • Weekly testing cycles
  • Insight reporting
  • Budget governance

Intelligence Suite

Add predictive allocation, cohort scoring, and incrementality testing.

  • MMM-lite & lift tests
  • Predictive budget rules
  • Cohort/LTV insights
  • Anomaly alerts

Our framework, end to end

A layered system that makes spend traceable, creative testable, and growth repeatable.

1

Foundation

Pixels, server-side, taxonomy, consent & compliance. Clean data before spend.

2

Strategy

Media mix design, funnel map, forecasting, and guardrails aligned to outcomes.

3

Execution

Prospecting, retargeting, retention. Structured account architecture across channels.

4

Creative

Briefs, variants, and the Creative × Audience grid to generate rigorous learning.

5

Analytics

Dashboards, weekly insight memos, quarterly strategy reviews. No vanity metrics.

6

Intelligence

Predictive allocation, anomaly alerts, and cohort/LTV scoring to compound gains.

Activation roadmap

Clear milestones from discovery to always-on optimization.

Week 1–2Discovery, measurement design, event map.
Week 3–4Implementation, QA, dashboard baseline.
Week 5–6Campaigns live, testing roadmap v1.
OngoingOptimization cadence, quarterly resets.

Works with every major platform

Native integrations and clean naming keep everything consistent across channels.

G

Google Ads

Search, Shopping, Display, YouTube

M

Meta Ads

Facebook & Instagram

T

TikTok Ads

Short-form creative at scale

L

LinkedIn Ads

B2B targeting & ABM

FAQs

Do you handle creative production?
We provide briefs, copy, and iteration plans. We can partner with your studio or recommend creators.
Can we start with one channel?
Yes. Foundation first, then expand. Multi-channel orchestration is recommended once measurement is solid.
How do you report results?
Dashboards plus weekly insight memos and quarterly strategy reviews. No vanity metrics.
What about compliance?
We implement consent mode and data minimization patterns aligned to your policies.

Ready to activate Paid Media Forge?

Start with the Launch Package to install conversion architecture and event taxonomy, then move into Always-On Growth with testing and governance.

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