Digital Marketing Agency

We engineer growth systems that adapt to how people search, discover, and decide.

Not just campaigns. Not just tools. Systems forged with AI, data, and engineering.

Trusted by innovators in fintech, travel, media, and retail.

Marketing has shifted from campaigns to systems

SEO

Programmatic, semantic, scalable

MEDIA

Paid, performance, attribution

WEB

Fast, secure, search-redy

DATA

Analytics, automation, AI

Teams choose Palo Santo AI to move 10× faster without breaking brand or compliance.

Search and discovery are evolving faster than most strategies.

The way people search is fragmented. Visibility now requires engineering.  

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AI is rewriting the SERP

Large Language Models, summaries, and AI overviews reduce clicks and change how users consume results. Brands must optimise for visibility in answers, not just rankings.

AI & Zero-Click

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Search happens everywhere

From search engines to TikTok, YouTube, voice, and AI assistants — discovery is no longer a single channel. Strategies must span platforms and contexts.

Fragmented Discovery

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Campaigns don’t scale, systems do

Manual tactics can’t keep up with the pace of change. Engineered growth systems adapt in real time, ensuring lasting visibility and performance.

Campaigns Evolution

SEO, Paid Media, Analytics & Automation, Engineered for Growth

Our product suite combines programmatic SEO, paid media systems, high-performance websites, analytics dashboards, and workflow automations ,  engineered with AI and data to deliver visibility, efficiency, and scale.

Programmatic Flow

We build programmatic SEO systems that generate, validate, and index thousands of landing pages with precision. Programmatic Forge delivers sustainable visibility by combining automation, semantic strategies, and AI-driven quality assurance.

  • Automated landing page generation at scale
  • Research Graph for structured keyword + SERP insights
  • Guardrail QA for content compliance and brand safety
  • Indexing workflows that accelerate visibility
Scalable SEO at industrial scale.

Semantic Forge

Our semantic SEO framework optimizes for meaning, not just keywords. We design entity-rich content architectures, structured data, and linking strategies that align with how search engines and AI platforms interpret authority.

  • Entity audits and topic clustering
  • Internal linking and content hubs
  • Schema markup and structured data
  • Authority growth through digital PR
Entity-driven SEO for authority.

Performance Forge

We engineer paid media ecosystems that connect spend to outcomes. From predictive budget allocation to creative testing, Performance Forge maximizes ROI across Google Ads, Meta, TikTok, and emerging channels.

  • Predictive budget and bid models
  • Multi-platform paid media execution (Google, Meta, TikTok)
  • Creative testing pipelines for ads and landing pages
  • Attribution models tying spend to revenue
Paid media as a system, not just campaigns.

Analytics Lab

We transform raw data into actionable intelligence. Analytics Lab builds dashboards, pipelines, and models that track funnels, cohorts, and performance.

  • Insights Dashboard
  • Funnel and cohort analysis frameworks
  • CAC/LTV and retention modeling
  • Marketing attribution across multiple channels
From data exhaust to decision engines.

Landing Ops

Landing Ops is our framework for building, deploying, and maintaining high-performance websites and landing pages. From enterprise migrations to automated publishing, we engineer digital experiences that are fast, search-ready, and conversion-driven.

  • End-to-end website and landing page development
  • Automated publishing workflows and QA systems
  • Domain migrations with structured redirect strategies
  • Conversion-optimized design and technical SEO
Web and landing systems built for performance.

Automation Graph

Automation Graph designs AI agents and automated workflows that eliminate repetitive tasks. From lead scoring to content QA, we reduce operational friction and free teams to focus on growth.

  • AI agents for marketing and customer ops
  • Lead scoring and CRM automations
  • Content QA and compliance guardrails
  • Offline conversion + attribution workflows
Workflows and agents that replace manual ops.
Industries

Durable Growth Across Every Industry

Select a Sector below to load the Hyper-Density Report. We deliver systemic, scalable growth by applying programmatic SEO, semantic architecture, and media orchestration tailored to your business needs.

Ecommerce

Programmatic SEO, paid media, and automation for scalable online retail growth.

Ecommerce brands compete in one of the most crowded digital spaces. Customers no longer discover products only on Google — they search on Amazon, TikTok, YouTube, and increasingly through AI-powered shopping assistants. Product catalogs expand daily, making manual SEO and ad campaigns impossible to sustain.

Palo Santo engineers programmatic SEO frameworks that generate optimised landing pages at scale, enriched with structured data and internal linking to drive visibility. Our paid media systems connect Google Shopping, Meta, and TikTok campaigns directly to revenue through attribution models. With analytics dashboards, retailers monitor CAC, LTV, and conversion funnels in real time. Combined with automation workflows and landing systems, ecommerce businesses can scale sustainably while staying profitable.

LIVE LTV PERFORMANCE ANALYSIS
Q1 Growth (Orange: New LTV)
Q2 Growth (Green: Baseline)
Q3 Growth (Green: Baseline)

SYSTEMIZED SOLUTIONS FOR ECOMMERCE

  • Programmatic SEO frameworks for PDPs and PLPs at mass scale
  • Paid media systems across Google Shopping, Meta, Tiktok
  • Analytics dashboards tracking CAC, LTV, and sales attribution
  • Conversion-ready landing systems and automated publishing
Travel

Visibility, seasonal demand capture, and booking optimisation for travel brands.

Travel marketing is highly seasonal and competitive, with search demand shifting quickly across destinations, packages, and experiences. Customers now rely on search engines, maps, AI assistants, and social platforms to plan trips. Palo Santo develops semantic SEO architectures that make destinations and packages visible across SERPs, rich snippets, and AI summaries.

Our paid media systems adjust budgets dynamically to capture seasonal peaks and generate bookings efficiently. With Landing Ops, travel brands deploy campaigns and promotions faster, avoiding bottlenecks that slow growth. Our analytics frameworks connect spend to bookings, providing clarity on CAC, ROI, and demand cycles. This combination ensures travel brands remain discoverable, adaptable, and conversion-focused in a fragmented digital environment.

ADAPTIVE ROUTE FLOW SIMULATION

SYSTEMIZED SOLUTION CORE

  • Semantic SEO for destinations, packages, and seasonal content
  • Paid media campaigns adapting budgets to demand peaks
  • Landing Ops for rapid deployment of offers and promotions
  • Analytics and attribution connecting spend to bookings
Hospitality

Hospitality Digital Systems

Hospitality brands must compete for visibility not only with local rivals but also with global platforms and OTAs. Search and discovery now happen across Google, Maps, AI overviews, and voice assistants. Palo Santo engineers entity-driven SEO strategies that use structured data, schema markup, and content clustering to improve local and AI visibility.

Our conversion-optimised landing systems give hotels and restaurants direct booking channels that reduce reliance on intermediaries. Through automation workflows, we manage reputation signals, review monitoring, and content QA at scale. With analytics dashboards, brands can measure demand trends, occupancy drivers, and marketing ROI. The result is stronger discoverability, higher trust, and more direct revenue.

[ Local Entity Graph Status: Active ]

SYSTEMIZED SOLUTION CORE

  • Entity-driven SEO with structured data and schema markup
  • Conversion-focused landing pages for direct bookings
  • Automation workflows for reputation and review signals
  • Analytics integration across search engines, maps, and AI platforms
B2B

Scalable lead generation and authority-building for complex funnels.

B2B companies face long sales cycles, multiple stakeholders, and fragmented decision-making journeys. Visibility requires authority, relevance, and precision across every stage of the funnel. Palo Santo builds semantic SEO frameworks that establish topical authority and trust, with content hubs tailored to industries, solutions, and buyer intent.

Our programmatic SEO systems generate scalable landing pages that capture long-tail queries and drive qualified leads. With paid media frameworks, we target decision-makers with predictive budget allocation and cross-channel attribution. Finally, our analytics systems give B2B marketers clarity on CAC, LTV, and lead quality across the pipeline. By integrating SEO, paid media, and automation, we transform lead generation into a measurable and scalable growth system.

[ ICP Pipeline Status: GREEN ]

SYSTEMIZED SOLUTION CORE

  • Semantic SEO architectures and content hubs for authority
  • Programmatic landing pages for solutions and industries
  • Paid media systems targeting high-intent decision-makers
  • Analytics dashboards for CAC, LTV, and pipeline attribution
Fintech

Compliance-ready SEO and paid media designed for trust and scale.

Fintech brands operate in a highly regulated, competitive environment where visibility must balance growth with compliance. Consumers demand trust and transparency, while regulators demand accuracy. Palo Santo engineers programmatic SEO systems tailored to financial products, lending, and credit services, ensuring compliance through Guardrail QA and structured workflows.

Our paid media ecosystems use creative pipelines and predictive allocation to scale responsibly while respecting regulatory frameworks. With analytics dashboards, fintechs can track CAC, risk, and cohort performance in real time, enabling better decision-making. We also automate workflows for lead scoring, attribution, and compliance reporting. By combining SEO, paid media, analytics, and automation, Palo Santo builds growth systems fintechs can trust.

REAL-TIME COMPLIANCE MONITORING

SYSTEMIZED SOLUTION CORE

  • Programmatic SEO frameworks tailored for financial services
  • Paid media campaigns with compliance-focused creative testing
  • Guardrail QA ensuring accuracy and regulatory alignment
  • Analytics dashboards tracking CAC, risk, and retention cohorts
Startups

Lean, scalable marketing systems to accelerate early-stage growth.

Startups need traction quickly, often with limited resources. Competing against established players requires systems that are lean, efficient, and scalable from day one. Palo Santo designs lean SEO frameworks that combine semantic SEO and programmatic pages to deliver visibility fast.

Our performance media systems maximise ROI, ensuring every ad dollar drives measurable growth. Through automation workflows, we replace manual marketing tasks with AI-driven processes, freeing teams to focus on product and customers. With real-time analytics dashboards, founders track CAC, LTV, and funnel performance with clarity. We help startups punch above their weight by building marketing systems that compound and scale with the business.

[ ROI Multiplier Engaged ]

SYSTEMIZED SOLUTION CORE

  • Lean SEO systems combining programmatic and semantic strategies
  • Paid media frameworks optimised for ROI and speed
  • Automation workflows that replace manual marketing ops
  • Real-time analytics dashboards for founders and teams
Forge Spotlight

The Forge Suite: Systems Built, Not Just Services

Forge is our engineered framework for visibility and performance — combining programmatic SEO, semantic architecture, paid media systems, analytics, automation, and publishing infrastructure into a cohesive growth engine. Unlike traditional agencies that deliver campaigns, Palo Santo AI builds systems.

Organic Expansion

Programmatic Forge

Automated, data-backed page generation at scale with crawl-friendly templates, entity markup, and demand clustering to win long-tail intent.

Programmatic SEOEntity SEOCrawl Budget
+ Programmatic
Information Architecture

Semantic Flow

Topic graphs, internal linking, and schema strategies that align your site to how search engines interpret meaning and relationships.

Knowledge GraphSchema.orgInternal Links
+ Semantic
Paid Growth

Performance Forge

Productized paid media: conversion architecture, multi-channel orchestration, creative testing, analytics, and budget governance.

Paid MediaAttributionCreative Testing
+ Paid
Measurement

Analytics Lab

Dashboards, cohort analysis, and MMM‑lite for evidence-based decisions. Narrative reporting that translates data into action.

GA4/AmplitudeCohortsMMM‑lite
+ Analytics
Conversion

Landing Ops

High-performance landing systems with modular sections, speed budgets, and test plans mapped to funnel intent.

CROWeb VitalsA/B Plans
+ Landing Ops
Automation

Automation Graph

Workflows and guardrails that connect signals to actions: alerts, budget rules, content refreshers, and publishing pipelines.

WorkflowsAlertsPipelines
+ Automation